WatchPro says Vostok Europe to bring extreme watches to the UK (link).
It says that Vostok Europe is celebrating its 10th anniversary this year, and that the Russian-themed watches brand plans to celebrate with an aggressive expansion into Western Europe.
According to WatchPro, Vostok Europe describes itself as an extreme watch brand for extreme customers.
The article claims Vostok Europe makes its own movements in a factory in Russia, and also offers Japanese-made Seiko units in some of its newer models, including its 10th Anniversary Expedition watches.
It says that Vostok Europe is celebrating its 10th anniversary this year, and that the Russian-themed watches brand plans to celebrate with an aggressive expansion into Western Europe.
According to WatchPro, Vostok Europe describes itself as an extreme watch brand for extreme customers.
Its timepieces have been worn by the world’s greatest free diver and several national rally champions. In 2012 the company’s N1 Rocket Tritium watches were tested on a two week expedition into the 2km deep Krubera-Voronia cave, the deepest cave in the world.
The article claims Vostok Europe makes its own movements in a factory in Russia, and also offers Japanese-made Seiko units in some of its newer models, including its 10th Anniversary Expedition watches.
The part about a factory in Russia is not quite correct. Vostok-Europe has no factory in Russia but continues to use movements made by the other Vostok - Chistopol Watch Factory.
Other watches in Vostok Europe’s 2014 line up, all given names drawn from Russia’s rich history, include Lunokhod 2 (a 1973 unmanned lunar rover), Rocket N-1 (the rocket that launched soviet astronauts into space); Mriya (a large Russian cargo plane), and GAZ – 14 (the official limousine of Soviet leaders in the 1970s and 80s)
Vostok Europe has been active in the UK market for a year, working with its agent Kevin Reynolds of Arbro Limited. The brand has already featured in a trial on a TV shopping channel, but Alekniene admits that the company is in the very early stages of establishing itself and wants to push forward this year.
It says Nesterov was at Baselworld, alongside RFS watches, both of which are owned by a large Russian retail group.
Nesterov produces around 20,000 watches per year, while it's more fashion-led stablemate, RFS, has an output of 50,000 pieces.
The company hopes Basel will give it a springboard into Western Europe, including the UK, WatchPro was told. Nesterov is already at an advanced stage with plans to go on sale in Italy this year.
The country will join the USA and Japan, which already have Nesterov distributors.
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